I had the privilege to follow the B Leader training by B Lab (Switzerland). Great people, great methodology, bright future!
But what is the link between B Corp certification and the expertise in Brand content and digital communication? Bringing even more sense. Having even more impact :
Supporting organizations on their sustainability journey upstream reinforces their impact, makes the brand & content strategy even more meaningful, and feeds brands. Interconnectiveness is the key. This is my belief.
The Good Consulting Makes Sense
J’ai eu le privilège de suivre la formation B Leader de B Lab (Switzerland). Equipe super, méthodologie puissante ! Merci à tous 🙂 Mais quel est le lien entre la certification B Corp et l’expertise en contenu de marque et communication digitale? Apporter plus de sens pour avoir plus d’impact : Accompagner les organisations dans leur stratégie de développement durable en amont pour renforcer leur impact, donner encore plus de sens à la création de contenu, et nourrir les marques. C’est le pouvoir de l’interconnectivité!
Happy Chinese New Year! This is the year of the Ox 🙂 For this special occasion, I am glad to share with you a Chinese calligraphy in a home made produced movie. Chinese Calligraphy is one of the most ancient arts, I feel blessed and grateful of having the privilege to practice with humility a such activity which embeds the most inspiring and beautiful aspects of humanity. It is providing a mindset extremely useful to my purpose of “Supporting Human Organizations in their Quest of Sense with Brand, Digital and Creative Expertise”, since calligraphy enables deep sense and aesthetics to feed eachothers.
In order to strengthen our vision of « Supporting Human Organizations in their Quest of Sense with Brand, Digital and Creative Expertise », I am happy to share with you the new brand Identity of « TheGood.Consulting »
Based on an Enso, an ink drawn Japanese circle, left open, intentionally imperfect, it symbolizes calm in movement, simplicity and harmony.
He is said to be the mirror of the soul of the one who traces it, reflecting his state of mind which must be clear, lucid and liberated.
It represents here: determination, the search for rightness rather than perfection, the virtuous circle of listening and advice, the humanity of each action and each decision, the circular economy and the interconnectivity inherent in each activity.
It is surmounted by construction lines that symbolize: data that support intuition, processes that allow innovation, techniques that allow creativity.
Enso belongs to the Zen tradition, the principles of which I strive to apply both in my personal and professional life.